Telecom Customers
Telecom Customers
Just a few weeks ago, just a few weeks ago, the Pew Research Center for the People & the Press has released the findings of a huge survey of how Americans in the US consume news. Although the primary focus of the study was newspapers, I think this research has revealed important demographic trends that digital signage marketers would be wise to identify and understand. The study revealed four kinds of news consumers such as News-Integrators, Net-Newsers Traditionalists and Disengaged. I'll not mention the disengaged in reasons of convenience and concentrate on the three remaining groups since they're the ones what the main message for people who are concerned about digital signage. The two categories that offer the most fertile ground for digital signage advertisers are News-Integrators as well as Net-Newsers. Together , these two groups, which account for 36 percent of total, have a higher likelihood of using a variety of media to get the information they want. According to the research the two groups are both educated and relatively wealthy - characteristics that digital signage advertisers are likely to find appealing. They differ in how much they rely on a mixture of media technologies to seek out information. For example, News Integrators view TV as their primary source of news, however, they supplement it by perusing Web websites on a regular basis. Net-Newsers, on the other hand, regard their Internet as the primary source for news. Overall, 92 percent of net-news users log on daily to find their news. Other sources, like television, are regarded as secondary. Actually, this segment relies so much on the Web that more of them will be inclined to read news stories online than sit at their televisions to watch nightly news. Visit:- https://digitalnews.dk/ Traditionalists, which account for 46 percent of all news users, are less financially secure, and less educated than Net-Newsers and News Integrators. Television is the most popular source of news for Traditionalists Although they are computer-savvy however, they are not likely to log onto the internet to see what's happening. From my point of view digital signage professionals could take a few lessons away from this survey. First, most people depend on TV as a valuable news source. This is good news for digital signage operators because their signage looks like they're indistinguishable from TVs at first glance. Also, 36 percent the public which is the most affluent portion that prefers to use a variety of media to gather the information they desire. Digital signage marketers are able to take advantage of this attraction to multiple media sources by adding a broadcast or cable channel to their signage. With TV as the digital signage area on screen they can draw the attention of viewers while sending their own messages to other areas of the sign. Third, upcoming Net-Newsers as well as News Integrators show by their patterns of reading news that they're tech-savvy and are awed by technology's ability in deciding what media they consume. Interactive digital signs that are hybrid make it clear that the audience is in charge of what's shown which is in perfect harmony with this style of consumption. From my viewpoint my perspective, the results of the survey point out some characteristics about the news audience that could serve as a guideline when digital signage providers define their mission and the way they strategy. Utilizing the affinity of the respondents to television news brings digital signage into the spotlight. Utilizing the tools in place to make it more interactive, positions digital signage to excel as an influencer. David Little is a digital signage enthusiast with over 20 years of experience helping professionals to use technology to better communicate their unique marketing messages. He is the director of Marketing at Keywest Technology in Lenexa, KS Keywest Technology is a company for software development that specializes in digital signage systems, design, scheduling, and playback. For more digital signage information of Keywest Technology, download our Six Essential Digital Signage Software

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