Business Blogging Resources For The Little Business That Could
Business Blogging Resources For The Little Business That Could
The assessment of the current state of business blogging is challenging. The data is inconsistent and changes every day due to of the exponentially fast growth of blogs as a medium (not to mention its relative newness). A recent Pew Internet research poll the number of companies that are using blogs is in the neighborhood of 7 percent (a research poll conducted by American Express last month suggested similar numbers). Another poll conducted of Guidewire Group suggests 89% of businesses are either blogging today or will in the near time. In spite of these vastly different numbers but the main thing that is agreed upon is that blogging for business is increasing. This is the main issue. The number of blogs is around 175,000 that are being developed each day (or about two per second) However, don't let that number scare you: the business share is only a tiny drop in the bucket. Experts put the number active blogs for business across the U.S. today at about 5,000, with half of them less than a year old, while only 10% older than three years. Many new business blogs as with all blogs are abandoned after a few months, and only about 39% of all blogs are in English language (Japanese is top). What this all means it that blogs are becoming an increasingly commonplace phenomenon, yet it is still very much open to newcomers. For more detail please visit>>> Slot Pulsa There are different trends based on company size as smaller companies tend to utilize more blogs for business, while larger firms maintain a large percentage. The majority of business blogs are started by businesses with less than 100 employees. Around 15% are for businesses that have more than 1,000 employees. However, of the largest 500 companies across the United States, 40% utilize blogs in their comprehensive strategy. Outside the unruly data, what makes effective in the realm of business blogging is much clearer. All research and opinion on the subject cites several key factors and include:
  • A style of writing that can be a conversation starter as well as be enjoyable. This includes knowing your customer and developing a meaningful relationship through blogs.
  • The company's willingness to be engaged in honest market conversations with its readers (the source of the infinitely valuable credibility of any blog).
  • The time of the blog's author is dedicated to the blog, for relevant research or thought, as well as for responding to posts from readers and the overall building of quality work and regular updates.
Naturally, each company in their specific industries have particular challenges and nuances. For example, depending on the situation or industry your company may need to focus most carefully on the tone and tone of the writer. A company with a reputation that they'd like to enhance or improve (oil businesses, for instance) might be particularly interested in the transparency aspect of blogging. In a highly-expanding industry (such as technology or media) blogs for companies may need to consider the time spent on updating the content for its blog more carefully. Many businesses begin blogging with clear goals in the onset, or even try a blog internally prior to setting up an outside blog. Certain businesses also have multiple blogs. General Motors, for example, runs an entertainment site (Fastlane) as well as an information blog (FYI) combination that has had great success. The General Motors blogs is a fantastic example of a successful business blogging that has reached its maturity. Both are easy to navigate and join, are succinctly written, and use material from costumers that includes video and photos. There are many links (not just to GM as well as other auto sites as well as other blogs) The reader has a sense of genuine dialogue and openness. A look at the high quantity of comments and responses in the Fastlane blog shows that the most successful blogs are both social and useful. In the world of blogs there's still a lot of debate regarding who should write your business blogs. In the case of Fastlane, it's Vice Chairman Bob Lutz. For some companies, however, the pitfalls may outweigh the advantages of having an executive in charge of the blogging. Voices of bosses might not always sound well in a blog. In addition, an executive could not be able to keep a blog for long due to a simple lack of time. This is the case for about half of all blogs that are created within three months: the entries stop and the blog goes dead. This is why, generally the most popular business blogs are managed by employees and not by the CEOs. So, it may be more appropriate for your business if the employees blog because they generally have the energy and deep insight (and their voice) to create an easier to read blog due to the other readers, it is a credible. It has been demonstrated that legitimacy is crucial for success in the world of business or in market blogging. Some time ago, Dr. Pepper attempted to overstep this in the marketing of their now famous brand new drink, Raging Cow (a flavored milk drink). The company employed teenagers to drink the drink, and blog about it after receiving coaching. Dr. Pepper's attempts were met with hostility and even boycotts, for trying to interfere with blogs and the "integrity" of the blogosphere using coached customers to market and "hip-ness." The whole thing went sour and Raging Cow was never released. In addition, many of us are contemplating the future of "Pay-Per-Post" and its legitimacy in the near future. Another beverage company, Jones Soda, offers an entirely different and efficient model of blog legitimacy and customer engagement. A visit to the blog gives an image of a teenager hangout rather than a business. The blog, in actual, acts as a hub for numerous blogs from customers. The blog has all of the typical material for businesses: an online store as well as a product search as well as message boards (with posts that reach to thousands of readers). But the staff at Jones very obviously know their clients well and have come up with a profitable blog for their business by loosening the rules and putting the clientle completely in charge. Terrifying as this might be to some business leaders but it appears to have been a huge success for Jones.  

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