Is a Blog Right For Your Business?
Is a Blog Right For Your Business?
Lemmings are cute however they are also dumb. If you tell them to jump off an edge, they'll. Much like those who start blogs since everyone is doing it. Guess what happens after a while? The blogs cease to exist. As I managed a list of several Web sites, most of which are blogs, I have removed numerous websites off the list since the sites and blogs no longer existed. The people ran out of ideas or had no reason to begin them in the first place. What are the signs that the right blog is for your company? Learn the reasons why people begin blogs, the process of finding their niche and how blogs can be utilized to do more than blog posts. Some people like to read blogs, others like to read newsletters, still some prefer to use feeds, and some people are avid readers of all of them. No matter the method the information is disseminated the various media have one thing in common that is content. A blog can connect your company's newsletter with the rest of the audience and offers important content in a particular style. I've been blogging since June of 2000. If you look back at my first blogs in my notes, you'll notice they're more personal. When blogs first came onto into the mainstream in the 1990s they were personal diaries and journals. Like the blog business, my blog has transformed from personal to professional but I'm still adding some personal notes from time to time. For more detail please visit>>> A few bloggers tend to write about their work, their products and even their small world. This may be a good idea for celebrities who want their fans to know all about them, however it's not for the average business person. Many business owners seek out tips on how they can succeed and if a blog is spending time hawking products offering information that is of no use, very only a few will visit. People whose products do well are the ones who provide useful information. Readers already know what kind of information they're getting, so they trust that when they purchase something, it'll be identical or higher quality. The same quality should be represented in their blog. This is similar to people who only sign up for newsletters after they've seen an instance. Nobody wants to be one of the lemmings (I would like to think). What are the steps to decide whether or not to start a blog? The answer isn't black or white (what do you think?). Answer these questions:
  • Do you have the ability to regularly update it -- minimum five times a week?
  • Do you have something to say other that just linking to other sites?
  • Do you read other feeds or blogs?
  • Are you able to provide information that is useful to other people, not only to yourself?
  • How large are your newsletter's subscribers?
  • How many unique visitors do you get on an average day, week or month?
The biggest factor is whether or not you have the ability to blog nearly every day. The authors behind the high traffic blogs post multiple times a day. Although they are resourceful, simply linking to other sites does not offer visitors a reason to make the effort to come to yours. Checking out other blogs and feeds is an excellent method to understand how to lead a discussion. Find other blogs on the same topics as yours and check them out. Do you disagree with their opinions? Write about it, and then explain your reasons. Discussions on cross-blogs are not uncommon, and that's where trackbacks come in handy. Trackback is a blog feature. If you choose to leave a comment on a post from another blog on your blog instead of in the blog's comments section, you'll be able to link to that blog's trackback page. Trackback is similar to permalink, the permanent URL to the blog's page, but it has an additional URL that you can copy and pasting into the trackback area of your blog. Apart from the technical aspects of running blogs on a regular basis, the size of subscriber lists and the number of visitors to your website can be a good indicator of the kind of reaction you'll get when you launch a blog. Starting with nothing and with very little traffic, you'll have lots of work ahead of you with a lot of work complete. There's no secret formula that anyone will sell you for $97 and turn your blog into an instant success. But with some perseverance and imagination, your blog could engage many prospects and clients. There are many blogs to choose from, select one that is relevant to your niche before you start an online blog to give yourself a better chance of keeping and attracting an audience. meryl's notes focus on three areas: webby, geeky and the wordy. In reality, this is too excessive. What I need to do for my readers is set up three separate blog entry points so that those interested in writing, newsletters and Internet marketing will only receive the wordy entries. Anyone who are interested in Web design get the webby content, while the tech-savvy receive geeky content. I also manage a personal blog that is not linked to meryl's notes. It's about cochlear implant and deafness. This blog could fall in the category of geeky, but it's a personal blog and should not be included in meryl's notes. The blog was intended for a completely different audience. The tools I use to create blogs for both my blogs have the ability to syndicate so that RSS readers, or feed aggregators are able to use the feed reader to read the software. When you send a new issue of a newsletter, leave a comment on it or share a link to the blog post, that way feed readers and the blog will have the same content and the three areas are covered. The tools for blogging aren't limited to blogging. These tools are an excellent method to improve your site's performance more frequently than you would. I use it to manage the tableless list of Web websites. Using blogging tools is much less complicated than the way I did it in the past and updating the HTML files manually. Although a tool for blogging is a blog however, it's not a blog. In this case, the blog tool is now a content management software (CMS). Small-scale businesses don't have a need for the fancy and expensive CMSes available. They are able to use blogging software to manage their sites , or to hire someone to customize the tool to their site. Blogs have found a place in business and individuals are finding innovative ways to utilize them. Certain companies have blogs on the intranet for communicating project status, jeopardies and other metrics. They are used to manage knowledge. With all the information coming into the world, blogs are a an opportunity to communicate as well as organize the data. Being a follower can be beneficial or detrimental. No one wants to walk off a cliff with the lemmings. However, everyone wants to achieve success. It's not a good idea to follow the best practices in the long run, as the choice to blog is determined by the organisation's mission and goals , as well as its target market's desires and needs. Lemmings? A blog? There's one, sort of. Perhaps you'd like to create your own blog and chat about business mistakes that aren't smart.  

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