Your business's collective experience and expertise is its most valuable assets, not the products or services you provide; the products and services are just ways to apply your knowledge. Your ability to expand and grow depends on your ability to communicate your knowledge in innovative, informative and entertaining, easy to understand and most importantly, memorable ways. In order to entice, inform, and inspire people by explaining how they can get the most value from the products you offer is where the potential for profit is. How you present your knowledge is how you'll be remembered. it's the foundation of the experience that each customer has when working with your business and that will determine whether or not you succeed. your company. The Web Experience Factor There's plenty of great information on website design and information architecture SEO, search engine optimization and even usability, however very few articles on business websites address the factor of experience. Whatever attractive and user-friendly or SEO-friendly your site is it is unlikely to turn visitors into customer if they are dissatisfied by the user experience you provide. In presenting your knowledge and knowledge with style and style, you're telling your customers that you are ready to assist them in maximizing the value your product ดูหนัง or service could bring which is a benefit that your rivals will be unable to match. With so many items and services available on the market are interchangeable, generic or readily available brands The only thing that can differentiate you from other is the expertise and experience you provide as a benefit. The Paradox of Choice "The Paradox of Choice' is an expression invented by Swarthmore College Professor, Barry Schwartz in his book titled the same. Everybody likes choices, this is evident, and nobody would like to think they are unable to make a choice. However, when choices become overwhelming and overwhelming, the ability to make a decision becomes difficult. A plethora of choices can result in decreasing marginal value and can slow conversion. If you go to a website which offers a wide range of products similar to those that have the same purpose (cell phones cameras, computers, guitars, televisions or anything else) each one with a variety of features and options that appear interchangeable but simultaneously incompatible and causing confusion and buying paralysis. That's where your experience and experience comes in. If you make an investment in a video or audio-based presentation that explains why you will benefit from each product and the reasons why a particular product is better suited to the person you are selling to than the other and you're not simply giving a sales pitch and you're providing an experience that will help the customer decide which product is most suitable for them. This results in a happier and more content, well-informed customer. In addition when you help your customer determine the best purchase option, you're building a relationship with your client, and when it comes time for the need to upgrade or replace, or an add-on, you'll be the company to call and not your competition that offers nothing more than the online marketplace for flea markets. How to Monetarize Knowledge Based upon the type of business you could market your knowledge by selling online audio-casts, DVDs, videos white papers, and audio-casts. In addition, you could use your expertise to create an indirect sales instrument. If you provide professionally produced media for free it will boost your image and draw attention to your business. For instance, we offer more than fifty articles and numerous videos on our website that explain how to utilize audio and video on the Web to build brand awareness for businesses on the Web and increase profits. One option is to offer your videos for free however, they can be monetized by adding an advertisement from a sponsor at the start or end or distribute them via one of the growing number of directories for video, or distribution networks that include an advertisement message on your video content and charge your for this privilege. How to Turn advertising into content The notion of turning advertisements into content can leave some with an unpleasant taste. Television commercials are an entirely different form of communication that is distinct from the shows you watch. Likewise, advertisements in newspapers and magazines are distinct and separate from the editorial. Now, you can watch films, in which ad placement is now a major factor in generating revenue and funding for producers. Are you watching a film designed to entertain you, or is it a two-hour commercial for the latest vehicles or computers? Or maybe a drinks for sports? It is possible that the latest blockbuster is just an advertisement worth fifty million dollars for the coming Christmas toy-buying season? The merging of content and advertising is already happening; it's only a matter of doing it with integrity and with a sense of humor, which makes it enjoyable to watch. It's the case that Apple iPod commercials are basically music videos that are sponsored and are more enjoyable and memorable than many hours-long programs. They aren't accompanied by any selling pitch.