What Is Blogging? A blog, which is derived of "Web Log", is a compilation of opinions or research on a specific topic of the person running the blog. There are numerous blogs launched each second of every day. This obviously means it is today a highly competitive market which is why it's even more vital that a blog is able to stand out from the crowd. Blogging Revolution. In the yesteryear, well it wasn't that long back, when blogs first started appearing online in the early 1990's, they were often a simple collection of thoughts of individuals typically on their daily happenings in their lives. Even if they were dull they might be, they were usually a constant reading, something I guess was a defining characteristic of our big brother culture. However, more recently blogs have become more commercial , with subjects which have greater commercial worth. People have started to realize blogs, particularly popular ones have the potential to earn substantial profits for the proprietor from advertising revenue. Potential of a Blog. In the theory of things, the more popular a blog is, the more valuable it will be to advertisers as they have a greater concentration of of readers and, as a result having Pearson Blue Skies a greater chance of exposing your products and offerings to readers of those blogs. When it comes to pay-per-click (PPC) advertising, higher traffic will likely mean greater number of clicks.There are some characteristics that are common to popular blogs no matter which topic(s) they are covering. Why do you Need a Blog? People like free things. If you regularly provide information and tips in your blog posts about something, then it's likely to draw regular visitors. Free helpful information - even if it's just a set of hyperlinks to other websites or blogs can still attract lots of visitors. The trick is to gather such information regularly to attract many repeat visitors. It will also lead to growing the popularity of your blog through natural linking, which is akin to the concept of advertising through people's word. Links, especially on high traffic sites or blogs related to your blog will lead to an incessant flow of visitors via these links, but they will also boost your search engine rankings because major search engines place the most weight on naturally occurring linking pattern. How to Build a Successful Blog? 1. Let your Soul be Written. One certain way to attract large traffic is to either offer tutorials that users find extremely useful which they will link to, or providing gratis downloads of tools that are useful. These tools could be any kind of web-based tools that help users build their blogs and websites or assist in improving the quality of the content available on their blogs or sites as well as free financial tools to assist users in analyzing their income and expenditure, etc. 2. Add Personal Value. Additionally, it significantly improves your reputation on the Internet since so many users begin to endorse your blog. Naturally, with this many users linking to your blog that acts as a "vote" for your blog from all those linking to you, the search engines will think that this is an affirmation that your blog is of great value and move your rankings up. 3. Spread the Words. Commenting on stories every day related to various topics is a great way to increase traffic. Making insightful observations about them together with a link to the original source is an excellent way to capture regular readers. It's true that the majority of us would like to catch current news stories, but today, we consume it in a variety of ways to gone days before the days of sitting around the television. 4. Be an Authority Writer. Another strategy to get lots of repeat visitors is to provide a great analysis of the latest news and important stories being developed on the subjects discussed in your website. Your analysis must be noticed. You must present your readers to the level of an expert i.e. an authority on the subject matter, which of course acts like a magnet for readers. So, providing a unique perspective will keep people coming back to find out more. 5. Catch Their Attention. People are always entertained when they are browsing the internet. That's why entertainment websites tend to draw a lot of traffic. A site with lots of humorous clips and jokes are likely to be popular due to the fact that they are linked to numerous other websites. One way to get the attention of your followers through your posts is to make them shocking and post something controversial that is noticed.